High Caliber printing with new Mimaki

Melbourne firm High Caliber can now print their clients' branding directly onto promotional material in seconds with its new Mimaki digital inkjet printer.

High Caliber owner David Torelli says the printer is perfect for short-runs of up to 500 in four colours, where the cost to speed ratio is maximised, or for testing print results and making samples for clients to review.  He says it's gone down well with clients, "The machine is already very busy and we're winning jobs as a result.

"It's more expensive to run than pad printing, but you save a lot of setup time," he says. "This is still the very early stages of the technology, it will continue to get faster and cheaper to the point where I foresee we won't be using pad printing within 10 years.

"Speeds have tripled in the past two years, that's how fast the technology is developing."

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The UJF-6042 A2 Format UV LED Flatbed Printer can print in four colours onto key chains, mugs, windows, mousepads, pens or any other corporate item, according to Mimaki like it were a piece of paper, a process that could take at least three times as long with conventional pad printing.

The unit supports sizes of up to A2 and prints a range of colours and varnishes in 1800x1800dpi on subtrates up to 150mm thick.

Torelli says High Caliber has been interested in digital printers for years and the time is right to invest as increased speed has made them commercially viable for his business.

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