HP: new Scitex to disrupt conventional large-format

HP is eyeing shorter runs in retail graphics and corrugated display with its next-generation Scitex.

The Scitex FB10000 flatbed can hit speeds of 625sqm per hour and produce 1,000 B1 sheets in less than two hours.

It also provides "unmatched media versatility" by being able to print on acrylics and polypropylene, as well as flexible and rigid media.

"The HP Scitex FB10000 industrial press delivers high quality and industrial productivity at the same time with dynamic dot control," according to HP.

"These features let printing companies achieve the quality and speed required by traditional offset applications while addressing growing demand for short runs, quick turnarounds and variable content."

HP also said the new HDR240 Scitex inks comply with ISO proofing standards and provide excellent adhesion on a wide media range at high speeds.

ProPrint attended a media briefing in China at which HP promoted the Scitex FB10000 ahead of its launch at Fespa yesterday. HP also introduced the Latex 3000 to journalists.

"These new digital printing platforms from HP will further disrupt the economics of traditional printing, enable printing companies to improve profitability and take on higher value print applications."

HP's Asia-Pacific vice-president, Gido van Praag, said the new Scitex would narrow the gap between digital and traditional printing just as the Indigo 10000 printer had done.